1. What is the investment strategy of Antler for a diverse market like India?
As India’s early-stage ecosystem matures, it’s time for an institutional platform at the pre-seed stage to help founders build global-ready unicorns. That’s where Antler India comes in.
Antler India fills two critical gaps in the expanding Indian startup ecosystem. Firstly, it is a rare global institutional fund focused on the pre-seed stage in India, with proprietary platforms designed to support founders at the earliest stages (even pre-idea). We believe the maximum opportunity for impact and investment alpha is in creating new companies, not just chasing deals.
Secondly, it particularly serves founders “building in India, for the world”, which we believe is a big trend that will play out. Globally, Antler is the world’s fastest-growing early-stage platform, with a founding team consisting of operators and early investors in companies like Spotify, Grab, Tokopedia, Lazard’s and Zalora. The India fund is being built by an operator-investor combination of Rajiv Srivatsa (co-founder, Urban Ladder) and Nitin Sharma (India & US VC for 10+ years). Besides the two GPs, most of our India team leaders have also been founders themselves.
As day zero investors, we are in the business of facilitating company creation from ground zero over chasing deal flows, which in essence sets us apart and helps us reach out to a broad base of both aspiring and early-stage founders. We have 3 distinct offerings for the early-stage founder:
Antler India Residency (AIR) Program for the pre-team founder
Antler India Pre-Seed Platform for the founder with a ready team
The Antler India Fellowship (AIF) for the college founder
Across these programs, we take contrarian bets in new areas of innovation like climate tech, web 3.0, mental health, AI, vertical SaaS and others. The goal is to incubate ideas across domains and take true venture capital bets on Indian founders and back them with the might of the world's largest decentralized VC firm with a global presence across 25 cities and 600+ startups.
2. In India, there is a distinct funding gap at pre-seed and seed levels. Angel investors and micro-VCs are deeply involved in early-stage investing. As Antler India is an early-stage investor, what is your method in identifying noteworthy ideas and businesses?
Antler is the world’s largest pre-seed platform with a presence in India. This gives us a unique insight into the minds of early-stage founders across the world and then apply them to India. We saw 25,000+ founders apply to us over the first 20 months of operations in India, making us the largest pre-seed funnel in the country. This continues to give us a unique window into emerging technology trends and insights into various sectors. The applications are processed by an in-house team that leverages subject matter expertise to help source potential founders.
Parallelly, we have a unique platform in the form of Antler India Residency, where we work closely with founders over a period of 4-5 months and help them get from idea to team to funding. When you are investing in the early stages, it's hard to get a good understanding of the people unless you spend quality time with them. That's where a lot of the magic happens. Because spotless integrity, big ambition, and solid work ethic really shine through over a period of several months versus in a couple of pitch meetings. At Antler, we get to know all our founders as people, colleagues, and friends—which makes us very comfortable backing them.
Recently we have also started to partner with colleges in India for the Antler India Fellowship. From the inaugural program in which students from over 700 colleges participated, we have funded 3 startups. Our method stands out from any other pre-seed/early-stage investor in India both in terms of the overall breadth of reach and depth of the selection process.
In addition, we are obsessed with futuristic themes where we believe giant global companies will be built from India, and where we have significant investing or operating experience. We take a very long view and do not mind being ahead of the curve.
6. Any advice to budding entrepreneurs?
Given the current economic climate, we feel this is one of the best times for exceptional would-be founders to take the entrepreneurial leap if they are truly driven by a problem or mission.
Founders who start now have the advantage of building product and customer-first ventures with fewer distractions and rivals who have inferior products but superior marketing budgets.
1 out of 3 Fortune 500 companies started in a recession and that is because constraints also enable creativity and grit. So, our advice would be that if you are a budding entrepreneur, take the leap and give us a call!